About West Media Group
Good Neighbor Marketing for a new era of search
For more than 25 years, West Media Group has helped local businesses tell their story with kindness, integrity, and excellence — from our home in Latrobe, Pennsylvania. Today that means everything from branding, print, and events to making sure you're found on Google and named by AI.
Good Neighbor Marketing
We treat every client like a neighbor
Our home is Latrobe — the same small Pennsylvania town that raised a certain cardigan-wearing neighbor. We took the hint. Good Neighbor Marketing means we bring care to every campaign and help you support the community that supports you. (89% of companies say backing local organizations builds brand trust — we've seen it firsthand for the businesses we serve.)
Whatever your challenge is, it's met its match in West Media Group.
Full-service, in-house
Everything your brand needs, under one roof
No outsourcing, no middlemen — just one in-house team, from the first sketch to the final post.
Always evolving
From print to AI search
We've spent 25 years getting local businesses noticed — in mailboxes, on billboards, and on Main Street. The newest place your customers are looking? AI. Google now answers with AI Overviews, and 83% of searches end without a click as people get recommendations straight from ChatGPT, Perplexity, and Google AI. So we built the Dual-Discovery Method™ to make sure you show up in both worlds.
Channel #1 · Traditional Search
Google, Bing, and the map pack still drive real traffic. We earn your spot with proven SEO — technical health, on-page optimization, local SEO, and content that ranks.
- • Google Business Profile optimization
- • Technical site health & Core Web Vitals
- • Keyword-targeted content
- • Local citation building
Channel #2 · AI-Powered Search
ChatGPT, Perplexity, and Google AI Overviews are fast becoming how people discover businesses. We structure your content to be cited and recommended by the engines.
- • BLUF content structure for RAG pipelines
- • Comprehensive schema markup
- • Entity optimization & knowledge graphs
- • AI citation monitoring & testing
What it's like to work with us
Good Neighbors
Kindness, integrity, and excellence in every campaign — plus genuine care for the community that supports you.
Full-Service & In-House
From the first sketch to the final post, it's all handled under one roof. No outsourcing, no middlemen.
Results-Driven
We measure what matters and chase real outcomes for your business — not vanity metrics.
Always Ahead
We adopt what works — from local SEO to AI search — before your competitors catch on.
Let's be good neighbors
Whether you need a logo, a full campaign, or a place at the top of AI search — we'd love to help.