Generative Engine Optimization
Make AI Recommend Your Business
Bottom line: AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews are rapidly becoming how people discover businesses. GEO ensures you're the one they recommend. AI-referred traffic converts at 14.2%, nearly double traditional organic search.
How AI Search Actually Works
AI engines use Retrieval-Augmented Generation (RAG) pipelines. Here's the simplified version:
Retrieve
AI searches the web and its training data for relevant content about the user's query.
Evaluate
It scores content for authority, relevance, structure, and factual density.
Generate
It synthesizes a response, citing the most authoritative sources. Your business, or your competitor's.
The Multi-Engine Reality
ChatGPT
OpenAI's conversational AI recommends businesses based on its training data and real-time search.
Google AI Overviews
Google's AI-generated summaries appear above traditional results, citing sources it deems authoritative.
Perplexity
The fastest-growing AI search engine cites sources directly and grew 400% in 2024.
Bing Copilot
Microsoft's AI assistant integrated into Bing search uses RAG to recommend businesses.
What's Included in GEO
Keep exploring
SEO Optimization
Rank on Google for the buyer queries that move revenue.
Local SEO
Win the Google Map Pack across every service area you cover.
Content Strategy
Topic clusters and BLUF-structured articles that earn AI citations.
Technical SEO
Fix the crawl, schema, and Core Web Vitals issues holding rankings back.
What is GEO?
The plain-English guide to Generative Engine Optimization.
Stop Being Invisible to AI
Get a free GEO assessment and find out if AI is recommending your business or your competitors.